MONCHEGORSK, MURMANSK OBLAST, Russia
Artarctica creativity branding
Branding of Social Cultural projects of Monchegorsk Development Agency
Art Arctica is the creative residence of Monchegorsk Development Agency curated by outstanding person, Regina Potekhina. Her project is all about inspiring local residents to create and develop creative approach to routine ways of doing business thing for entrepreneurs. Regina communicates with bloggers, modern artists, writers, filmmakers and arranges courses, masterclasses and schools for everyone interested. Streets of Monchegorsk change all because of Regina achievements: new artobjects, loved by many are among the most noticible ones.

Client: Monchegorsk Development Agency

Work:
Design

2022 … 2023
Awesome Regina, the curator of all the creative things in Monchegorsk
We've tuned up her graphical language a bit during the rebranding of the whole Monchegorsk Development Agency, which we had to move closer to the town brand. We haven't touched the recognizable design, yet put it gently inside the oval bed and covered with the soft and round typographics. This approach not only left her projects recognizable, but also put them in a single row with other town brand activities.

Old logo (designed by Katya Kadasheva)
Artarctica logo
Creative characters
Droplettes with faces on them that can talk and share emotions suit well into the Artarctica creative vibes.
Droplettes of lake water with faces on them are the mascots of Artarctica
Schools and festivals
I want. I can. I am doing!
Educational course on social design featuring Olga Zhurba as a coach was available to all who want, can and planning to do something creative.
I want. I can. I am doing festival! Motivating to create own social project.
Ball to the Imandra
It's all about sports, from soccer to cyber gaming, gaining new skills and nostralgia on oldschool vibe.
Kinolaboratory school
13 days of directing, dramaturgy and film craftsmanship lessons for town residents, resulted in making a film about the local legend Juri Kozlov in a film "the trainer".
The kinolaboratory school (designed by Igor Makovsky and Viktor Krasovsky)
Art objects info plaques
The most important was to design info plaques that won't clutter up the visual excellence of scuptures with too vivid design, so the tablets stay clear and discreet.
Three artobjects: Royalty (2023), Dreamer (2022) and Moncheglyphs (2022) got clear designed plaques
Artarctica today
Green and blue designs are firmly associated with the creative projects by Artarctica department not only among guests of Monchegodsk Development Agency, but even across many town residents.
Regina Potekhina and her Artarctica gratefully uses the brand and wonderfully mixes it with town symbols, as well
Artarctica in media
  1. About social culture department section on official Agency portal
  • Regina Potekhina
    Huge thanks for support to the leader of all the creative changes in town
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer born in Monchegorsk
  • Thanks to all the Monchegorsk Development Agency
  • Liza Lineva,
    Lera Tikhonova
    Thanks to EBM agency for support
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