MONCHEGORSK, MURMANSK OBLAST, Russia
2 hospitality projects in Monchegorsk
How we supported a hotel and a hostel
Working with HoReCa institutions is essential when you speak about branding and we always tend to get with hotel owners and speak with them about the perspectives of getting into the town branding. Here in Monchegorsk, there was no difficult to persuade them: all of the owners knew that developing tourism means will affect the hotel income, after all. We had been closely working with the historical hotel, Sever Inn and the newly built hostel. Both has entered the community of entrepreneurs, curated with Monchegorsk Development Agency and fitted perfectly.

Client: Monchegorsk Development Agency

Work:
Branding, design, copywriting

2022 … 2023
All saints can do miracles, but few of them can keep a hotel
Mark Twain
AMERICAN WRITER, HUMORIST, AND ESSAYIST
Sever Inn
Sever Inn is actually the new reincarnation of the historic Gostinitsa Sever. When you watch into original plans that are carefully kept inside, you'll find out that this building meant to act like a small town inside with all the conveniences inside from the library to the set of restaurants. Besides that, this hotel has a long list of well-known celebrities staying there including Gorbatchev, Fidel Castro be it just a legend, or not.

Sever inn logo before
We have focused on the historical facade of the hotel and keep the legend of celebrities going (design by Igor Makovsky)
Project title of creating an architectural exhibition on the walls of the historical staircase inside
Awesome guys from Sever Inn try their best to replicate the historic interiors of the fairly neglected consequences of the post-soviet period.
Historic views of the future as seen by Sever Inn crew and its architects
Always stayed at Sever Inn, on the fourth floor in 426 because of the awesome view both on the monchetundra and the main prospect.
Igor Makovsky
BRAND STRATEGIST
Left-to-right: Leonid, Igor, Denis, Natalia, Anton. The most awesome guys from Sever-inn!
Importance of outside creative eye directed out strategy towards building a historical hotel with attention to the soviet details.
Leonid Bondarev
SEVER-INN
Hostel Imandra
The owners of the previously called "Hostel Haus", has been very open to the idea of rebranding that allowed them to be a part of business community. Here is interview of the Imandra Hostel owner, Kirill Karachun.

Hostel Imandra logo before
Imandra hostel logo
Green-grey color was taken from the interior, while other element are inherited from the town brand (design by Igor Makovsky)
This are the kitchen, the dining room and one of the casual rooms in the hostel
Now we are known to quite a few people: we actively cooperate with the agency, the town administration, and such. I can definitely say that, being located in Monchegorsk, it is easier to recognize us by the Imandra name. After all, the lake is on the tip of the tounge now, while tourism in the region is developing rapidly.
Kirill Karachun
HOSTEL IMANDRA
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer, born in Monchegorsk
  • Yuri Zotov
    Technologist, head of Dikobraz printing house
  • Liza Lineva,
    Lera Tikhonova
    Thanks to EBM agency for support
  • Dasha Yarkova,
    Sasha Polenkov,
    Kirill Fokin
    Thanks for support to Monchegorsk Development Agency
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