MURMANSK OBLAST, Russia
4 gastronomical projects in Monchegorsk
How we supported cafe and restaurants
Gastronomical projects are of high priority for our team to collaborate with when creating a brand, because that's the place which people are visiting regularly and gain experience. Here in Monchegorsk, the amount of eating places grew significantly since the beginning of the tourism development. We have been cooperating with the most significant ones, including the outstanding example of a single entrepreneur, Alena Domnicheva, who grew her business from the lonely mobile cafe point to opening a standalone cafe in one of the largest hotels of town with only a small team of emplyees.

Client: Monchegorsk Development Agency

Work:
Brandsing, design, illustrations, letterwork

2024
Gastronomical business is way more open to collaborating, because it can feel the growth of visitors proportionally to the efforts spent in branding implementation and integrating to the community of brand supporters. That is inspiring.
Igor Makovsky
ART DIRECTOR, DESIGNER
Purpur coffee
Alena Domnicheva came to the Agency for help with her branding she has made herself. At the very beginning Alena had an alien-like designed mobile cafe trailer of a vivid purple color. After a few years of tidious everyday work of her team, the business grew larger and Alena opened a cafe in the local hotel Laplandia. We made Alena brand more local with adding a photo of the town on her cafe cups that immediately became symbolic and super successful.

Alena came to us with persuaded request on purpur neon sign
As for me, the purple color is the future color of Monchegorsk. According to the traditional red and blue, which forms up the symbolic coat of arms historically and means the harmony between industrial and nature, purple color is the mix of two. It's like Monchegorsk symbols being well shaked and served to you in the flavour of the best coffee Monchegorsk ever tasted!
Igor Makovsky
ART DIRECTOR, DESIGNER
Purpur with a scent of familiar views of Monchegorsk (design by Igor Makovsky and Viktor Krasovsky)
Purpur is the brightest business in whole Monchegorsk. If anybody comes to town, there is 100% chance that he or she will have a cup of coffee here.
The iconic symbol of fast growning business not only in Monchegorsk, but in the whole Murmansk Oblast if not more.
Governor of Murmanskaya Oblast, Andrey Chibis is handing award to Alena Domnicheva
Alena Domnicheva
PURPUR COFFEE
Samotsvety
This is the secondary product by the purple sparkle Alena from Monchegorsk. Samotsvety is a set of sparkle soda water with bright dyes matching colors of the stones found on Kola Peninsula that is famous for the rich spectre of mining extractions. As it was with Purpur, Alena had an awesome idea from the start and we just had to tune it up a little to the standarts. We have made a number of stickers with awesome 3d works by Viktor Krasovsky and some eyecatching letterwork, too.

Packages before
The set of Samotsvety drinks: amazonith, chrysolith, evdialith, amethyst, kvartz
Vivid neon colors, 3d visualisations, sophisticated letterwork altogether rocks! (design by Igor Makovsky and Viktor Krasovksy)
Alena Domnicheva
SAMOTSVETY
ISMO food court
ISMO is one of the oldest restaurants in town and you would roughly miss it, because it stands right on the central square to the right from administration. It consists of two equal parts: one is the food court and the second one is the restaurant. We've slightly altered the existed design, keeping the recognizable smile shape and added more locality in its interior.

ISMO logo before
The spouses from Fraiberg, Marianne and Frank-Michael Engel meet Igor Orlov, governor or Arkhangelsk Oblast
All menus in ISMO restaurant left black and white
We especially proud of the light map we've put in the ISMO interior, based on our monchetundra map, made as a part of tourist brand. This map suits as a further addition to the fish assortment of the restaurant with the live fish swimming in the tank by the map.
It was the perfect example of demonstrating how we could adapt the ready map for business purposes. Here, we used special UV printing in Moscow to create such a unique map. Map looks the most imaginatively when lights are dimmed.
Igor Makovsky
ART DIRECTOR, DESIGNER
Adding map and some photos to the interior made ISMO look more local and unique (designer: Igor Makovsky)
Later on, we've added the cropped version of the map on the trays in the food court, as well
Map has became the attractor to our restaurant. People come by study the territory around their hometown and to my surprise, many of them haven't even imagined, there are so many lakes around.
Oleg Mazia
ISMO
Brusnika
Historically called Metallurg, the famous restaurant situated in the hotel with the same title has closed for rennovation and сame to us for rebranding with the new title "the Lingonberry". This was an unsuccesful project and the project abandoned, while the newly opened restaurant got its historical name, which is totally understandable.

Metallurg logo, before the renaming attempt
Oval shaped punctutation added to the title pointed at the designation of the restaurant. Nice place for have a talk during having meals.
Renaming historical places that residents and tourists get used to is a bad idea and we recommend not to mess with what people love, especially in terms of copywriting.
Igor Makovsky
ART DIRECTOR, DESIGNER
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer, born in Monchegorsk
  • Katya Semenova
    Illustrator
  • Liza Lineva,
    Lera Tikhonova
    Thanks to EBM agency for support
  • Dasha Yarkova,
    Sasha Polenkov,
    Kirill Fokin
    and others
    Thanks to Monchegorsk Development Agency team
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