MONCHEGORSK, MURMANSK OBLAST, Russia
4 entertainment projects in Monchegorsk
How we supported local entertainment projects
After our team launched the town brand, Monchegorsk Development Agency hired our team for supporting and implementing it with real businesses. We got requests for help and had been doing this for 2 next years. Here are the local entrepreneurs that we have supported right after the launch of the town brand who're working in entertainment field. They're renting transport equipment, take tours and actually working their best with the tourists and offer services to them.

Client: Monchegorsk Development Agency

Work:
Design, rendering

2024
Implementation of the brand is very little to none among these actors. Probably because service industry is still nascent in the town.
Igor Makovsky
BRAND STRATEGIST
The shores of entertainment
The largest and most respected place to rent any transport vehicle or cabin to relax with family by the lake. Vladimir Shustrov, owner of the place also curates the activity on the Love lake, situated nearby.

Before
Been trying to redraw the lettering, yet have abandoned the idea. The old one remained more emotional, despite naive
Love, Love, Love. All you need is love. Love is all you need.
Vladimir Shustrov
SHORES OF ENTERTAINMENT
Lake Energy
Small family business, arranges routes across Imandra and on the petite motorboat. We have touched the old design gently with adding a nice handmade letterwork. We wanted to paint the motorboat orange, but sadly couldn't do it due to marine rules, where orange hull color is prohibited due to regulations.

Before
Gentle touch (design by Igor Makovsky and Viktor Krasovsky)
While there were no orange design reminded me of Milka chocolate. But the final result is just what we wanted to get. Will implement.
Elena Kolbasova
LAKE ENERGY
Territoria
This place is more towards renting winter kinds of equipment and vehicles, incuding a bath and a sauna.
Design from skratch
Blue and red pattern is taken from the map of Imandra and represents the relief of the mountains
OK.
Maksim Lagutin
TERRITORIA
Imandra baths
Historically these baths in Monchegorsk used to be the first stone building in the whole town. According to the guidelines of the tourism development, they were renamed to Imandra Baths. We had been asked to work under design that could perfectly fit the town branding.

Before
Imandra bath design system
Imandra bath interiors
OK.
Sergey
IMANDRA BATHS
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer, born in Monchegorsk
  • Katya Semenova
    Illustrator
  • Vitaliy Lamekhov
    Architect
  • Liza Leneva,
    Lera Tikhonova
    Thanks to EBM agency for support
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