MONCHEGORSK, MURMANSK OBLAST, Russia
4 educational and sport projects in Monchegorsk
How we supported educational and sport institutions
Another list of projects we've managed to support after the brand launch. While we have thought that launching is important by itself, now we've totally changed our mind, because the most importand and interesting comes later. That is communicating with real life institutions, and especially the budget ones, depending on municipal and regional finance. Successful results proved the sustainability of the brand and its acceptance by the residents. Every project from this category was important test for us and our brand.

Client: Monchegorsk Development Agency

Work:
Branding, design, copywriting, editorials

2022 … 2024
School №5
This school is tightly connected with the Agency activities and in anticipation of global reconstruction in every ways. Teachers are taking part in modules of sharing experience with schools from other regions, get experimental and useful information on learning process. One of which is graphical identity. Regina Potekhina, curator of creative and educational projects in Agency is behing all the changes made to the school.
New from scratch
School №5 official logo
Less than half of what was made for the guidelines (designer: Igor Makovsky and Katya Semenova)
Team School №5
Monchegorsk polytechnic college
Old historical educational institution in Monchegorsk is what town prouds of. It is the place that educates new personnel for the plant and is one of the main institutions that keep young generation in town, ensuting the demand and employment, not leaving the town. This is a very respected educational center, that keeps renovating with the help of the Agency. We had been asked to keep new design according to the brand guidelines.

Monchegorsky Polytech college before
Monchegorsky Polytech college logo
Hexagonal shape made to symbolize the manufacturability, while the circuit board pattern stands for engineering (design by Igor Makovsky, Viktor Krasovsky and EBM agency)
Illustrative material that helps a lot while there is a lack of content was taken from the widespread set of illustrations. This is totally fine, because fixation on the unique artistic style, we could offer will make the Polytech dependent from us.
Igor Makovsky
BRAND STRATEGIST, ART DIRECTOR, DESIGNER
The designs are being implemented on a step-by-step basis, to begin with the business accelerator and other innovative products, curated by the Agency.
The first step of implementation the graphic design can be seen in educational labs
New festivals and initiatives, held within the Monchegorsk Polytech college appear to be inheriting the hexagonal identity in a very successful way.
Cybertech identity based on Monchegorsk Polytech guidelines
Hexagonal life of the design can be seen in the separate festival identities (design by Viktor Krasovsky)
Gulfstream sport complex
Renowned sport complex in Monchegorsk was rebuilt and renovated in 2023. Following the complex upgrade, Gulfstream has got the new brand, as well. Like all the others we made in Monchegorsk, it perfectly fits to town brand guidelines and pretty much flexible for the future usage.

Gulfstream logo before
Gulfstream color scheme matches the overall building facade graffiti (design by Igor Makovsky and Katya Semenova)
Hockey team Monchegorsk
Renowned sport complex in Monchegorsk was rebuilt and renovated in 2023. Following the complex upgrade, Gulfstream has got the new brand, as well. Like all the others we made in Monchegorsk, it perfectly fits to town brand guidelines and pretty much flexible for the future usage.

Gulfstream logo before
Hockey team wears a proud town logo on the chest
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer, born in Monchegorsk
  • Katya Semenova
    Illustrator
  • Liza Lineva,
    Lera Tikhonova,
    Sasha Maslennikova,
    Vladimir Shkolnikov,
    Eugeny Pavlov
    Thanks to EBM agency for support
  • Regina Potekhina
    Curator and manager of the project
  • Thanks to Monchegorsk Development Agency
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