MONCHEGORSK, MURMANSK OBLAST, Russia
7 children projects in Monchegorsk
How we supported local children projects
Once we've finished with the town branding, Monchegorsk Development Agency hired our team on the full scale support of it. That is the most wise decision ever made and that helped us to work closer with the real people from town as attentive as we could. We've visited every institution and every entrepreneur in person, talked much, discussed and found personal connection. This close connection helped us gain nice results. Besides all others, we've gained 6 requests from children focused associations. Here you can inspect of what we've achieved with real projects in town.

Client: Monchegorsk Development Agency

Work:
Branding, design, copywriting, illustrations

2022 … 2023
Budget institutions are more disciplined in implementation offered designs, while entrepreneurs do not have enough time to do something with branding and usually loose enthusiasm very soon, when face the expenses they have to incur for the already launched businesses. That is not applicable to the new startups. Summarazing, business want to get branding once and then forget about it for a decade.
Igor Makovsky
BRAND STRATEGIST
Kindergarten №30
The pioneer kindergarten in town got a flexible design system with editorial communication. Ofcourse, pinguin is not a native bird in Monchegorskm, yet children got used to the this symbol way before our work and we had to redraw this main hero from skratch. Besides, we have added a few more characters for additional school groups.

Before
Cute pinguin family with friendly communication (design by Igor Makovsky and Katya Semenova)
Little pinguins team wins!
We already use all the identity elements in life. Both kindergarteners and educators do love the newly made identity.
Svetlana Turanova
WORKS IN KINDERGARTEN №30
Monchemodanchik
Service that lets parents leave their kid for some time in a room full of games, costume characters, educational lessons and sport equipment. Besides that, Tanya the host, can professionally organize a children party of all kinds and knows how to approach any child. We made title more local and created a funny fluffy character.

Chemodanchik identity before
Fluffy characters that lives inside the monchemodanchik (design by Igor Makovsky)
You gave me the push, and I followed. I've returned the title back and changed the color pallette, while I loved the characters, no matter some our guests have called them the moose poo.
Tanya Sergeevna
MONCHEMODANCHIK OWNER
Vozdukh dance and party studio
Vozdukh (stands for "air") is a multifunctional center which helds gym and acrobat lessons for everyone interested with accent on youth audition. Besides lessons, parents can arrange a loud, noisy, fun and interactive party for their kid. We've redesigned the identity, while leaving the plastics and aesthetics of the original work.

Air Studio logo before
Vozdukh logo written with Nostra type
One of the advantages of the new brand is Nostra font by CSTM and how it perfectly resonates with ribbon and rubber bands gym aesthetics (design by Igor Makovsky)
Natalia Kurlyandchik with the young athletes
Natalia Kurlyandchik
VOZDUKH STUDIO OWNER
Vozdukh play labyrinth
Inflatable and highly immersive labyrinth for children to jump, run and having fun with hilarious stories about seagulls from Monchegorsk. Parents can examine the comics, placed on the surfaces of the labyrinth, while their children shout as loud as seagulls.
New from skratch
Storytelling mixed with local identity is always a win (designed by Igor Makovsky)
Natalia Kurlyandchik poses on the entrance of the labyrinth while children still asleep

Design of the labyrinth attracts not only children, but their parents, who have to wait hours while their little kiddos play and having fun inside.

Natalia Kurlyandchik
VOZDUKH STUDIO OWNER
Poogovka clothing shop
Poogovka (stands for "button") clothing shop for children is very famous in Monchegorsk. Parents and children all ages go to Poogovka for shopping. We have made it more personalized and added cartoon-like animals, that you can meet around Monchegorsk in northern woods. Besides that, we found out a nice new slogan: "On all the buttons".

Poogovka before
Button characters feature in a colorful pattern that can be used to design personal merch (design by Igor Makovsky and Katya Semenova)
Prohibitive signs are made a bit less formal and unique
Will implement later, when we'll move to the new place.
Vladimir Makarov
POOGOVKA OWNER
Imandriki children trading center
Imandriki, named after the lake Imandra is the future trading center, that yet had to be built in Monchegorsk. It will be a store with a playground, shops and even a small cafe for children. We have created everything from title, to design, communication and helped to brush up the facades.
New from skratch
Lakes or droplettes with faces could be brand mascots that we wanted to house in one of projects. Why not in children trading center? (design by Igor Makovsky)
Cool idea, will use when get closer to the construction phase.
Vladimir Makarov
IMANDRIKI OWNER
Cat corporation
This is the small project for children and all concerned people, made by the local animal shelter "Proshkin house". It's a calm room, devided by two with the glass where one is cat-free, while the other is human-free. Visitors can observe the life of cats from behind the transparent glass or come inside and pet the cats personally if they don't suffer allergy. While being present inside, children take part in quiz, learn more about ways how to help homeless cats and even can take a cat home.

Before
Beware: people with allergy on humans! (designed by Igor Makovsky, illustration by Katya Semenova)
Cat stickerset availabke for messaging in social networks (design by Katya Semenova)
Taking a part in a cat quiz inside Cat Corporation
Using such a nice mascot attracts visitors already and we especially liked the communication idea that we will forward to use.
Svetlana Mikhaylenko
CAT CORPORATION OWNER
  • Natalia Makovsky
    Brand strategy
  • Igor Makovsky
    Art direction, designer
  • Viktor Krasovsky
    Designer, born in Monchegorsk
  • Katya Semenova
    Illustrator
  • Liza Lineva,
    Lera Tikhonova
    Thanks to EBM agency for support
  • Dasha Yarkova,
    Sasha Polenkov,
    Kirill Fokin
    Thanks to Monchegorsk Development Agency team
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